Ship experiences your customers will love

Identify high-impact opportunities and define a clear design vision and roadmap your team can build towards.

Build innovation and design capability

Establish strong in-house research and design teams, with the right setup, leadership, and ways of working to consistently deliver high-quality outcomes.

Close the gap between strategy and release

Define clear priorities, strengthen the role of design, and create collaborative processes that turn intent into shipped products.

Work

Studytube

AI-enabled Learning and Development Platform

Defined the product vision, centralised the design team, set standards, and evolved the product delivery process to include research, strategy, and design.

Deutsche Bahn

Seamless mobility services from door to door

Shaped the end-to-end service vision, set up a centralised UX design team to guide channel teams, and established standards and workflows to scale design across channels.

Consorsbank

A personal financial experience

Established the service vision across financial services and collaboration frameworks across design and product.

Asellion

Marketplace for the chemical industry

Set the product strategy and vision, and built and led the in-house design team.

Taxi Butler

Enabling safe and seamless taxi rides

Led the end-to-end service vision across devices, and supported the product's evolution across new generations.

Services

Strategic Design

Experience Strategy +

Translate business ambition, user needs, and technology opportunities into product strategies and tangible experience visions.

Systems & Standards +

Define principles, patterns, and scalable systems that ensure consistency, usability, and long-term product integrity.

Design for impact +

Turn big ambitions into compelling and feasible products that create measurable value and hold up in real-world use.

Creative Leadership

R&D Team Set Up +

Scalable team structures with clear roles and progression paths for designers and researchers.

Design Operations +

Guide design work with clear briefs, feedback loops and established design standards to ensure quality and alignment.

Culture & Development +

Establish open, collaborative, and growth-oriented team cultures with strong ownership and craft excellence.

Design Enablement

R&D Integration +

Optimal positioning and roles, responsibilities for research & design teams within product organizations.

Shared Workflows +

Seamless product, design, and development process — from discovery to delivery.

Roadmap & Execution +

Translate strategic direction into roadmap priorities for business impact while balancing coherence and long-term experience integrity.

About

We design digital experiences users love, build thriving design teams, and enable innovative product organisations.
Mind The Gap works with technology companies to imagine and design these experiences, leveraging emerging technologies and strong product thinking.
By shaping product and experience strategy, building in-house design capability, and integrating design into product organisations, we enable teams to consistently design and deliver products that create real value for users and the business.