Ship experiences your customers will love

Identify high-impact opportunities within an AI-transformed landscape and define a clear user experience vision your team can build towards.

Build innovation and design capability

Establish research and design teams equipped for AI-powered product development, with the right setup, leadership, and ways of working to consistently deliver high-quality outcomes.

Close the gap between strategy and release

Integrate design strategically into AI-powered product teams, and create collaborative processes that turn intent into shipped products.

Work

Studytube

AI-enabled Learning and Development Platform

Defined the product vision, built and led the design team through the integration of AI into the platform, and evolved the product delivery process to include research, strategy, and design.

Deutsche Bahn

Seamless mobility services from door to door

Shaped the end-to-end service vision, set up a centralised UX design team to guide channel teams, and established standards and workflows to scale design across channels.

Consorsbank

A personal financial experience

Established the service vision across financial services and collaboration frameworks across design and product.

Asellion

Marketplace for the chemical industry

Set the product strategy and vision, and built and led the in-house design team.

Taxi Butler

Enabling safe and seamless taxi rides

Led the end-to-end service vision across devices, and supported the product's evolution across new generations.

Services

Strategic Design

Experience Strategy +

Understand how AI is reshaping user needs and business opportunity in your industry. Translate that into product strategies and tangible experience visions.

Systems & Standards +

Define principles, patterns, and scalable systems to enable AI-first experiences while ensuring consistency, usability, and long-term product integrity.

Design for impact +

Turn big ambitions into AI-powered products that create unprecedented value — and hold up in real-world use.

Creative Leadership

R&D Team Set Up +

Scalable team structures with clear roles and progression paths for designers and researchers — building AI fluency and updating deliverables to match the pace of AI-powered product development.

Design Operations +

Guide design work with clear briefs, feedback loops and established design standards to ensure quality and alignment.

Culture & Development +

Establish open, collaborative, and growth-oriented team cultures with strong ownership and craft excellence.

Design Enablement

R&D Integration +

Optimal positioning and roles, responsibilities for research & design teams within product organizations.

Shared Workflows +

Establish a seamless, AI-powered process connecting product, design, and development — from discovery to delivery.

Roadmap & Execution +

Translate strategic direction into roadmap priorities for business impact while balancing coherence and long-term experience integrity.

About

We design digital experiences users love, build thriving design teams, and help product organisations navigate change with clarity and craft.
Mind the Gap works with technology companies at moments of transition — when AI shifts what's possible, user expectations evolve, or the gap between strategy and execution widens. We bring 20 years of design leadership across complex industries to help teams find the best way forward and deliver products that create real value for users and the business.
By shaping product and experience strategy, building in-house design capability, and integrating design into product organisations, we enable teams to consistently design and deliver with impact.